Once you see the difference, there’s no going back. Full array backlighting presents gorgeous blacks and radiant whites within scenes. Plus, an intelligent 4K processor upscales the picture and optimizes every scene. It’s a TV you can’t look away from – even when you’re not watching TV, thanks to Ambient Mode.

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Direct Full Array 4X* - An array of backlights dramatically enhances the contrast between blacks and whites.*Direct Full Array Numerical Index based on backlighting, antireflection and contrast enhancement technologies.

Quantum Processor 4K - An intelligently powered processor that upscales content for sharp detail and refined color.

Ambient Mode™ - Complements your space by turning a blank screen into enticing visuals or at-a-glance news.

Quantum HDR 8X - Intelligently fine-tunes colors and black levels to bring out realistic, vivid picture details.The range of Quantum HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions