The elegant, modern design blends flawlessly to elevate your home décor. Transform The Frame into a beautiful work of art when you're not watching TV with Art Mode.

Like a picture frame, but better.
Modern Frame Design: Minimalist-inspired and intended to enhance any space, The Frame's profile is redesigned to be slimmer* with a monochromatic back for beauty from every angle. **Compared to 2020 Frame models

Style and personalize art.
Art Mode: The Frame transforms to art when you're not watching TV. Choose from the Samsung Collection or upload your own pieces to reflect your personality. Built-in sensors* automatically optimize the picture to your environment and turn the screen off when you're away. **Motion Sensor and Brightness Sensor operate only in Art Mode. Performance may vary depending on the lighting condition.

A world-class selection at your fingertips.
Art Store: Bring world class museums and galleries to your home with a growing library of over 1,400 works from world-renowned institutions.* From iconic classics to modern marvels ands stunning photography, Art Store gives you unlimited access to an ever-broadening range of art.** Art pieces in the Art Store are subject to change without prior notice. **Art Store subscription required to access full selection. Fees apply to subscription service.

Customize to your style.
Customizable Bezel: Create the perfect match for your space with two styles of bezel options in multiple colorways. Select the ones that suit your mood and apply in a snap — innovative magnetic application makes it easy to switch things up. **Customizable bezels sold separately. Available colors and style may vary by size.

Bring more than a billion colors to life.
100% Color Volume with Quantum Dot: With 100% Color Volume*, Quantum Dot Technology delivers over a billion shades of color that stay true-to-life without washing out at any level of brightness. **QLED televisions can produce 100% Color Volume in the DCI-P3 color space, the format for most cinema screens and HDR movies for television.

Powerful, intelligent 4K AI processing.
Quantum Processor 4K with Machine Learning AI: Samsung's powerful processor takes your viewing experience to the next level, with AI-driven technology to automatically optimize both picture and sound for a more immersive experience.

Gorgeous from all sides.
Slim Fit Wall Mount: Hang The Frame flush against the wall like real art — even letting you easily adjust the viewing angle.**A small gap between the wall and TV may occur if wall is not 100% flat or is constructed off-angle to the floor or if installed incorrectly.

One simple cable for minimal distractions.
One Invisible Connection: Connect your TV with other devices seamlessly and elegantly. The included translucent cable provides up to 5 meters (16.4 inches) of length so you can place your TV accessories wherever works best for you. **‘One Invisible Connection’ is a translucent optical cable connected to the One Connect Box, but does not refer to cables connected to other devices such as a soundbar.

Keep the space neat and tidy.
One Connect Box: Tuck external devices out of sight and optimize your space with storage that allows you more freedom to arrange your setup how you like. **Devices must be connected to One Connect Box.

Take the view to new heights.
Height Adjustable Stand: Set The Frame stand to your preferred height— raise it up to make room for a soundbar*, or lower it to keep the TV close to your TV stand. **Not compatible with all soundbar sizes. Please check soundbar size specifications.

On when you're near, off when you're not.
Motion Sensor: The Frame welcomes you with beautiful art when entering the room, and turns off to save energy when you're away. **Motion sensor can be activated in Art Mode settings menu. Motion sensor sensitivity may vary depending on lighting condition.

Frame your own masterpieces.
My Collection: Artwork isn't the only thing you can display on your TV. Send your photos to The Frame with your phone or USB flash drive and share a masterpiece of your own making. **Personal photos uploaded to The Frame will be displayed at the original resolution up to 4K (3840 x 2160 pixels).

Personalize the personal.
Mat Canvas: Complement your artwork with realistic matting options for the perfect look. Choose from 5 mat backgrounds in a palette of 16 colors. Filter: Transform your photos with pre-loaded artistic filters and turn them into pieces of art. Favorite: Build your own personalized collection of favorite art pieces. Select and tag your favorites so you can easily access them all in one place. Expanded Memory: With double the memory (16GB) vs. prior editions you always have room for all your high-res photos and more.

Sound that mirrors the action.
Adaptive Sound: Hear everything at its best with optimized sound based on real-time audio scenic intelligence. Adaptive Sound automatically adjusts audio to enhance everything from dialogue, music and sports.

Sound optimized to fit to your space.
SpaceFit Sound: For the best possible sound no matter where you place it, The Frame self-calibrates the audio to the room's acoustics.

Two tones for a rich depth of color.
Dual LED: Watch every scene pop with enhanced contrast and improved viewing angles through cool and warm LEDs that deliver well-balanced picture